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The Product Development Professional (NPDP) Certification Exam is a globally recognized certification that validates the product development knowledge and expertise of professionals. It is offered by the Product Development and Management Association (PDMA), the leading global advocate for product development and management professionals. The NPDP Certification Exam is designed to test the proficiency of product development professionals in various areas, such as research, design, development, and launch of new products.
To become an NPDP Certified professional, candidates must have relevant work experience in product development and management, and a college degree or equivalent experience in a related field. Product Development Professional (NPDP) Certification Exam certification is designed to meet the needs of various industries, including manufacturing, healthcare, and technology. The training and certification help professionals to broaden their knowledge and skillset, and become leaders in their field.
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NEW QUESTION # 28
Secondary research is defined as research executed and published by a market research firm.
Answer: B
Explanation:
Secondary research refers to the analysis of data that has already been collected and published by others. This can include a variety of sources such as academic journals, government reports, and industry publications.
While research executed and published by a market research firm can be a part of secondary research, it is not the exclusive definition. Secondary research broadly encompasses any previously conducted studies that can be used for new analysis.
Thus, the correct answer is B: False.
References:
Burns, A. C., & Bush, R. F. (2014). Marketing Research. Pearson.
Malhotra, N. K. (2015). Marketing Research: An Applied Orientation. Pearson.
NEW QUESTION # 29
You are responsible for validating the value proposition of adding a number of new features to your current product line. A way to explore the association between adding one or more new features and the perceived value to the user would be to:
Answer: D
Explanation:
Conjoint analysis is a statistical technique used in market research to determine how people value different features of a product. By varying feature sets and price points, companies can understand the perceived value of each feature and optimize the product design and pricing strategy to maximize customer satisfaction and profitability. Reference: Orme, B.K. (2010). Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research. Research Publishers LLC.
NEW QUESTION # 30
In which of the following scenarios is it most important to use net present value rather than payback period for financial analysis of a new product's potential?
Answer: B
Explanation:
Net present value (NPV) is most important in scenarios where a high level of capital expenditure is required, the product has a long potential life cycle, and interest rates are high. NPV considers the time value of money, providing a comprehensive assessment of a project's profitability by discounting future cash flows to their present value. This method is particularly critical in projects with substantial initial investments and long-term cash flows, as it accurately reflects the financial viability and helps in comparing investment opportunities. Reference: "Principles of Corporate Finance" by Richard A. Brealey, Stewart C. Myers, and Franklin Allen details the application and importance of NPV in financial analysis.
NEW QUESTION # 31
Jane is establishing her own company to manufacture and market a novel range of sports clothes for children aged 8 to 12 years of age. In applying for a loan from her bank, she has been told that she needs to estmiate the required working capital. Why is working capital so important to Jane in the establishment of her new business?
Answer: B
Explanation:
Working capital is crucial for Jane in the establishment of her new business because it indicates the company's ability to meet its short-term financial liabilities. Working capital, calculated as current assets minus current liabilities, reflects the liquidity of the business and its capacity to sustain daily operations.
Without sufficient working capital, Jane's business may struggle to pay suppliers, manage inventory, and cover operational expenses, which are essential for maintaining smooth business operations. Reference:
"Financial Management: Theory and Practice" by Eugene F. Brigham and Michael C. Ehrhardt discusses the importance of working capital in business finance.
NEW QUESTION # 32
In considering your portfolio in terms of market risk and technology risk, which combination is usually most desirable?
Answer: A
Explanation:
When considering a portfolio in terms of market risk and technology risk, the most desirable combination is usually low market risk and low technology risk. This combination indicates that the product is based on well-established technology and addresses a market with proven demand, reducing the overall risk associated with product development and commercialization.
References:
Cooper, R. G., Edgett, S. J., & Kleinschmidt, E. J. (2001). Portfolio Management for New Products.
Basic Books.
Kahn, K. B. (2012). The PDMA Handbook of New Product Development. John Wiley & Sons.
NEW QUESTION # 33
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